It has to keep in mind the question of how viable it is to choose a font for a fashion magazine? since within graphic design are many variants presented for the realization of a fashion magazine in Mexico, for this study research will be analyzing specifically in the graphic field of which will only focus on two important topics which are: the typographic design and the editorial design. The first has become a discipline where new designers seek and want to implement more creative processes and newer and more striking structures for the consumer, this aspect provides elements for a good reading ranging from typographical classification, your choice of style, your reference score and especially directed to cover and interior elements and their different means of reproduction, either printed or digital, taking into consideration in this last point that for a good result depends on other processes such as format, paper selection, grammage, texture or opacity and other alternating elements such as register varnishes up to laminates, giving a more esthetic and functional style that may come to like the customer more. Within the editorial design is taken into consideration that within a magazine where esthetics is the most important, it seeks to express the same experience inside and outside, starting with essential elements within the cover and interior, to determine these points such as the structure and in turn as it is the reticle, margins for the most appropriate position in the arrangement of text box and images, main points in the editorial anatomy. That is why the research of this thesis is focused on all graphic issues and elements that may be of assistance and academic consultation, where it can support designers or curious about the theme that in the document that is approached becomes an important part of a magazine and as a research object a more specific analysis was formulated a proposal carried out as context. Not leaving aside that all this information will create experience in the consumer of the future designer who is the base on this thesis.
María Guadalupe Martínez Cervantes/Cristofer Jonatan Martínez Torres